Lovely Giants​

CLIENT

WithoutSummer

OUR SERVICES

Location Scouting
Model Scouting
Logistics and Production Organization
Cinematic Video Production
Photography
Post-Production & Editing

TEAM

Production: Lovely Giants
Video & Photography: Lovely Giants, Zühre Gümüs
Model: Panna
Creative Direction: WithoutSummer

ABOUT THE PROJECT

For Withoutsummer, a Korean fashion brand expanding into the international market, we produced seasonal campaigns in Budapest and Bari, capturing the European mood through cinematic visuals.

The concept focused on natural elegance — a “girl next door” in Europe — blending lifestyle authenticity with the brand’s identity.

Our team guided the client in selecting the cities, considering mood, logistics, and weather, while managing location scouting, model casting, and on-site production.
Together with the client, we shaped the shooting approach and delivered a series of cinematic videos and photographs, complete with post-processing, that reflect Withoutsummer’s transition into the European fashion landscape.